Luca Istrice

Luca Istrice is an entrepreneur and technology builder with a clear focus on digital platforms, automation, and AI-driven business models.

For more than a decade, he has been developing, scaling, and leading technology-driven companies—driven by the ambition to achieve operational excellence through the consistent use of data, automation, and scalable systems.

As Founder and CEO of relate brand group, he leads a group of companies operating multiple digital business models across both B2B and B2C markets. In parallel, he is actively advancing AI-first approaches as a co-founder, with a particular focus on data-driven platforms and process automation.

Within the Innovation Advisory Board, Luca Istrice brings a strongly execution-oriented perspective. His focus is on designing digital and AI initiatives that are rapidly implementable, scalable, and capable of delivering measurable impact—particularly in the areas of internal efficiency and operational performance.